Fifteen years ago, in Columbia, Illinois, Kimmy Taake founded KAT Jewelry with a simple but powerful mission—bring honesty and fairness to the jewelry industry.

The spark came unexpectedly. During a casual conversation, a close friend in the diamond business mentioned, almost by accident, that he paid only a fraction—five times less—of what he charged his customers for diamonds. He explained that this kind of markup was simply “how the industry worked.”

That moment didn’t sit right with Kim. She believed that everyone deserved to purchase their dream engagement ring at a fair price—without hidden markups or inflated costs. Fueled by that conviction, she set out to do things differently.

What began as a small local business quickly grew into a beloved destination for couples throughout the St. Louis area. But Kim’s vision reached beyond her community. With the support of her family, she brought KAT Jewelry online, making it possible for customers everywhere to experience the same trust, transparency, and personalized service that started it all.

Today, KAT Jewelry continues to thrive—one honest diamond at a time.